I'm Graham Macphee. I use design to prototype and create useful, usable digital products.
I have worked for startups in Europe and the US for 4 years to solve critical business challenges through design.
I work closely with teams to understand the product, market and strategy. By holding insightful research sessions, I understand user needs. I then validate designs by testing prototypes, and use data to inform iterations.
My aim is to make measurable differences to experience and behaviour which help to accomplish business goals.Hire me
My work has been featured in publications and events, including...
More about me
I live and work in Edinburgh, UK. I tend to think about puppies, pizza and equality. I enjoy being creative: design, photography, writing, playing ukulele and singing. I’m quiet and thoughtful. I like nature and quiet nights in.
The Experience Barrier for Digital Products
January 18, 2017
As my family’s designated nerd, I have the important responsibility of helping inexperienced users of technology with their problems. In this role, I have noticed some things about usability. I tend to focus on digital products’ usability at a low level. Some discussions I’ve...
Safe Spaces and Mental Health
September 14, 2016
Dear Victoria Atkins MP, Rt Hon Theresa May MP, In your exchange during Prime Minister’s Questions of September 14th 2016, you set out a clear message about safe spaces in universities in the UK. First, you characterised them as an environment where speech is...
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